???????? EAT ????? ??? ????? ?? ???? ????? ????????? ???. ??? ??? ?? ????? ??????? ????????? ?? ???? ????????? ?? ????? ???????????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ????? ?? ?? ???? ????? ?????? ????? ??????.